Guest Post: Give Central provides our nonprofit clients with an intuitive and easy-to-use online donation platform that serves to increase financial health and sustainability. 

It is perfectly normal to feel COVID-19 anxiety. Some businesses have crashed, mainly due to the failure of strategies and no plan B or C. Fundraising for nonprofits too has been open to new tools and ideas.

There is nothing that beats a good strategy born out of re-evaluation of your business requirements, preparing for the worst and hoping for the best. The situation right now is definitely not a weather event. Therefore, nonprofits do not have to beat themselves up. Instead, it is a better idea to gear up for the marathon that this is going to become.

In the face of the pandemic, laying off staff members seems to be a widespread practice. In a recent survey conducted by Nonprofit Quarterly, 20% of the 284 respondents admitted to having moved working hours to limited time and having laid off their staff. Globally, the International Labour Organization predicts that COVID-19 is likely to cause the equivalent of 195 million job losses across various sectors.

In the wake of it, your nonprofit can take another route toward sustainability and perhaps not have to lay-off people. With this article, let us look at the few ways in which your organization can attempt to take the big leap to surpass all drawbacks.

It starts from within.

The problem at hand may be a small one or a bigger one, but the most crucial factor here is for you to stay calm so that you can think straight for the entire organization.

As a nonprofit leader or professional, make sure that you get enough sleep, exercise, and nutrition. This is a time when mental and physical health is essential, and your system needs to withstand a lot of stress and exhaustion.

Like we mentioned earlier, anxiety is a possibility, but that doesn’t mean that you have to stay in that space. Although we are fighting against a powerful virus, we still have the luxury of taking a walk and staying fit, as long as we are keeping our distance from other people. It is also a great idea to stick to 6 to 8 hours of sleep per night.

Clear communication

To have your stakeholders keep you in mind, nonprofit organizations must keep communicating and stay informed. It is also important to share relevant information.

  • Web-based or online communication has the potential to reach a larger audience, and it is cost-effective too. Websites are an excellent platform for public relations related announcements and information. When it comes to fundraising for nonprofits, make donation details available and visible on your website. You can also come up with a communication guide that will, in turn, help other nonprofits. GiveCentral’s social communications toolkit is an excellent example.
  • Pay extra attention to your social media platforms, create relevant content around your causes and current news, and engage with your audience. Make sure that the information that you share is from trustworthy sources. You can also add a donate button wherever possible.
  • Smoothen the process of your digital transaction. Donating can include mobile giving, text-to-give, or even online crowdfunding. The process of these giving methods must be quick and easy. Also, take time to cultivate new relationships.
  • Your board members, employees, donors, and volunteers need to be reminded of your organization’s goals and mission. Revive the spirit of oneness by building on improving your relationships. Start by getting on conference calls and live streaming platforms to discuss new ideas and share concerns. GiveCentral Live is one such platform where you can work on strengthening bonds by connecting with people, seamlessly.

Re-evaluate your goals and budget.

Your donations are undoubtedly declining. Therefore, you must prioritize how you manage your finances. Your nonprofit needs those funds, so you must revisit and re-evaluate your business plan.

Checking up on operations while having Plans B and C seems like the right road to take. Make use of simple record materials like an Excel sheet to get organized. Conduct an outreach exercise to your big donors to connect with them; also, connect with other donors and let them know that you care about them.

At the same time, remind them how you need their support, more now than ever. Talk about how your nonprofit’s fundraising will not be able to go on without supporters. In case you haven’t considered reimagining your organization, here’s an article that will guide you through it.


Get out of your comfort zone and connect with other organizations that you can collaborate with for a social media activity. Collaboration can be in the form of a link exchange, social media takeover, or even a shout out.

You can approach bigger corporations too. It will help you widen your audience, and it will be an enjoyable experience for both parties. You can also team up with online stores and announce contests with exciting prizes. You should promote all activities for at least a week before the date of your event.

Work from home the right way

Working from home can be tricky. Sometimes it could result in a lack of motivation or even energy. Make it a priority to care for your staff, and make your expectations clear in the first place. All your employees might not have the accessibility to the same resources at home, so you will have to be considerate.

It is a must for teams to have a group discussion at least twice a week. Therefore, plan those ahead of time. Find common ground where all your staff members will be proud to be associated with your nonprofit.

Focus on new donors

As you concentrate on retaining existing donors and supporters, it is equally essential to continually look out for new funders and donors. Stay updated with the news, because there may arise an opportunity for you to team up with government bodies as well, in terms of aid and assistance. Remember to segregate your target audience and have a different messaging for each section (for example, Millennials and Gen Z).

Quiet time

We began with the importance of being calm and composed. To add to that, make it a must that you incorporate a quiet time in your day with time to focus on good things, and let the positive vibes flow. You can try reading or writing; this can be half an hour of your day entirely dedicated to serenity. It is ideal to have this time in the morning, because it is always amazing to have a great start to a day.

All in all, business and fundraising for nonprofits can improve with a well thought out plan, great teamwork, excellent execution, and an attitude of gratitude. Do not forget to give some love and care to yourself as you take your nonprofit to greater heights.


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