Artificial Intelligence: What You Need to Know

March 4, 2019

Funds2Orgs Marketing Team

This week we start a series about artificial intelligence and the nonprofit sector. As you know, it’s permeating all aspects of our society, including charities. And even small organizations, with limited resources, understand the power of AI. So we’ll give you with ideas and information about the technology to help your group develop and expand your resources.

One of the most innovative uses of AI for social good was at the Crisis Text Line in New York City. In short, it serves as a great example of the power of AI and it’s use for social good. Stanford Social Innovation Review featured what Crisis Text did with artificial intelligence in an article. Essentially, artificial intelligence helped the nonprofit in search of words in texts that could “most statistically be associated with a high risk of suicide.”

The Crisis Text Line in New York City is available at any hour of the day, seven days a week. And its purpose is connecting every person who texts them with a trained human crisis counselor. Ultimately, when dealing with a potential suicide situation, every minute is vital. And that’s why the technology team at the nonprofit sought to analyze the 65 million texts they received. Meaning, they wanted to try to determine which word got associated with a high risk of suicide. So, if it were not for artificial intelligence, analyzing this voluminous data wouldn’t be possible.

Crisis Text Line discovered that the term “EMS” was the most predictive term in a potentially life-threatening situation. And it even ranked higher than the word word “suicide.” Thus, with that knowledge, “the organization is now able to respond to 94 percent of high-risk texters in fewer than five minutes” as it triages texts.

 

 

Artificial Intelligence and Social Good

The Brookings Institute stated that despite the reality that most charities are small and operate with limited resources, “there is a growing interest in artificial intelligence (AI), machine learning (ML), and data analytics in non-profit organizations.” In fact, in the nonprofit sector, organizations use technology in many ways. For instance, AI gets used to support overall effectiveness in hiring and recruiting, finance, operations and, yes, fundraising and marketing.

For instance, with finance—a challenge for any business or organization—AI aids managers discover anomalies in financials. But, financials aren’t the only areas where nonprofits are leveraging the power and speed of artificial intelligence.

Fundraising

For those of us associated with the nonprofit sector, we know that there’s always a need to raise money. In short, nonprofits need funds for programs and the operation of an organization. Because it’s such a critical area, we’ll explore it more in our artificial intelligence series. So, that’s a little teaser of what’s to come.

In fundraising, the company Gravyty, helped the Cure Alzheimer’s Fund increase their fundraising revenue significantly. Further, it’s done the same with other nonprofits with the use of AI in Gravyty’s technology. It seems this company is well positioned to help nonprofits exponentially grow their fundraising. The fact is that predictive analytics is the way to go, and that’s beyond simple gut instincts for fundraising.

Artificial Intelligence Series

We provided you with just a flavor of what we’ll explore in the series in the coming weeks ahead. Because AI is one of the top opportunities fundamentally changing how nonprofits operate. So, we’ll examine the impact of artificial intelligence in the  following areas in this particular series:

  • Nonprofit administration and operations
  • Human resources and recruiting
  • Marketing and fundraising

We’re excited for the opportunity to bring you this series. So stay tuned and join us at discovering how the use of artificial intelligence. In short, it will fundamentally change how you operate within your nonprofit organization. Finally, we’ll not only provide you with tips and ideas, but also explore some of the artificial intelligence tools on the market. Many nonprofits already use these tools. And perhaps you’ll like having the chance too to use them to improve your mission and work.

 

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