Do you wonder how to choose the right social network for your fundraisers? As you know, you could choose from so many.
Well, we’ve got you covered!
Moreover, we think this topic is so important! And that’s why we developed three different ways for you to get the answers. Further, it doesn’t matter if you work at a school, church, nonprofit, or civic group.
Did you know?
So, before you consider the best social network for your fundraisers, you want to know what’s happening. In short, you have to know the scope of social media. For instance, did you know hundreds of social media networks exist? Further, in today’s world, some techie is sitting somewhere trying to figure out how to develop the next Facebook.
Moreover, social media networks look to have the growth and success of Facebook. As you know, it’s by far the largest platform in the world. So, how do the top social media sites stack up?
- Facebook – 1.8 billion users.
- WhatsApp – 1 million users.
- Facebook Messenger – 1 million users.
- Instagram – 600,000 users.
- Twitter – 317,000 users.
- Snapchat – 300,000 users.
Pros and Cons of the Big Social Media Networks
PROS | CONS |
---|---|
Globally largest platform | Organic reach to your followers (unpaid) is 1% or less, pay to play |
Targeted demographic advertisements | Must consistently pay for advertisements/posts to get traction (from $5 per post) |
Robust analytics | Auto-play videos count as “views” at the 3-second mark |
Facebook Messenger | Facebook Messenger messages can only be sent from an individual account and not a Facebook Page |
Facebook Live native video |
PROS | CONS |
---|---|
Great platform for sharing and up-to-date news, trending hashtags | Many spam, bots, and phony accounts |
Ability to create lists to curate content for you and your followers | Can be an aggressive environment |
Hashtags allow for real-time dialogue about a topic | Less dominant than it once was due to business ROI and user experience |
Tweets appear in Google search results | Algorithm change no longer posts tweets as they occur, but what Twitter believes you want to see |
Facebook Live native video |
PROS | CONS |
---|---|
Photo and video network | Spam (but less than Twitter) |
Use of hashtags | Sponsored advertisement, pay to play |
Instagram Live lets you upload up to 10 pictures or videos into a single post | |
Young audience (18-34) | |
Can target demographic for sponsored ad posts |
Snapchat
PROS | CONS |
---|---|
Social media innovator | Young audience and older generations not likely on the platform |
10-second video stories (originated by Snapchat) | Content viewable for 24 hours and then disappears (originated by Snapchat), could also be a “pro” for targeted campaigns |
Use of filters and lenses (originated by Snapchat) | No ability to boost or pay for an ad to increase brand awareness |
Audiences are Millennials and Generation Z | Only people on your mobile or who know your username can follow |
Must promote your Snapchat brand across other social media/digital platforms |
Finally, for more extensive information about social network for your fundraisers, see this video. And you could also check out our resources.
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