Choose the Right Social Network for Your Fundraisers

January 15, 2018

Do you wonder how to choose the right social network for your fundraisers? As you know, you could choose from so many.

Well, we’ve got you covered!

Moreover, we think this topic is so important! And that’s why we developed three different ways for you to get the answers. Further, it doesn’t matter if you work at a school, church, nonprofit, or civic group.

Did you know?

So, before you consider the best social network for your fundraisers, you want to know what’s happening. In short, you have to know the scope of social media. For instance, did you know hundreds of social media networks exist? Further, in today’s world, some techie is sitting somewhere trying to figure out how to develop the next Facebook.

Moreover, social media networks look to have the growth and success of Facebook. As you know, it’s by far the largest platform in the world. So, how do the top social media sites stack up?

  • Facebook – 1.8 billion users.
  • WhatsApp – 1 million users.
  • Facebook Messenger – 1 million users.
  • Instagram – 600,000 users.
  • Twitter – 317,000 users.
  • Snapchat – 300,000 users.

Pros and Cons of the Big Social Media Networks

 

Facebook

PROSCONS
Globally largest platformOrganic reach to your followers (unpaid) is 1% or less, pay to play
Targeted demographic advertisementsMust consistently pay for advertisements/posts to get traction (from $5 per post)
Robust analyticsAuto-play videos count as “views” at the 3-second mark
Facebook MessengerFacebook Messenger messages can only be sent from an individual account and not a Facebook Page
Facebook Live native video

Twitter

PROSCONS
Great platform for sharing and up-to-date news, trending hashtagsMany spam, bots, and phony accounts
Ability to create lists to curate content for you and your followersCan be an aggressive environment
Hashtags allow for real-time dialogue about a topicLess dominant than it once was due to business ROI and user experience
Tweets appear in Google search resultsAlgorithm change no longer posts tweets as they occur, but what Twitter believes you want to see
Facebook Live native video

Instagram

PROSCONS
Photo and video networkSpam (but less than Twitter)
Use of hashtagsSponsored advertisement, pay to play
Instagram Live lets you upload up to 10 pictures or videos into a single post
Young audience (18-34)
Can target demographic for sponsored ad posts

Snapchat

PROSCONS
Social media innovatorYoung audience and older generations not likely on the platform
10-second video stories (originated by Snapchat)Content viewable for 24 hours and then disappears (originated by Snapchat), could also be a “pro” for targeted campaigns
Use of filters and lenses (originated by Snapchat)No ability to boost or pay for an ad to increase brand awareness
Audiences are Millennials and Generation ZOnly people on your mobile or who know your username can follow
 Must promote your Snapchat brand across other social media/digital platforms

Finally, for more extensive information about  social network for your fundraisers, see this video. And you could also check out our resources.

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