It’s not too late to download your free copy of the free and essential Giving Tuesday resource paper to help you ensure even greater success on Tuesday, November 27th!
Download the Giving Tuesday Resource!
This week, our excerpt from the essential Giving Tuesday guide focuses on corporate social responsibility (CSR). Moreover, it explains how to make the most of CSR on Giving Tuesday, and throughout the year!
How to Promote CSR on Giving Tuesday
1. Social Media
Talk with your corporate partners and supporters in advance of Giving Tuesday and ask them to help you amplify your message. In short, corporations get very involved in promoting the causes they support on the global day of giving. As a result, if they understand that you also need their megaphone, they’ll help you. So, ask them to tag your organization when they use the #GivingTuesday and #UNselfie hashtags.
2. Workplace Giving Campaign
During Giving Tuesday, and throughout the year, many companies promote workplace giving campaigns. So, ask local corporate supporters and prospects about their workplace giving programs. Also, see if the companies in your area do anything special with their employees around workplace giving in the final quarter of the year. Remember, Giving Tuesday’s an opportunity for corporations to demonstrate good corporate citizenship. Therefore, many sponsor special events and activities.
3. Donate Your Commissions or A Portion of Your Sales
If you happen to live in a community with a strong financial community, many will donate a portion of their commissions made on Giving Tuesday to nonprofits or make some other sort of contribution to charity. Thus, if your organization happens to have someone on your board or as a donor in the financial industry, have a conversation with them. In short, see if your group could get support on this particular day of philanthropy. Remember, it will not only bring you money. It’ll also provide you press because companies promote it in the media.
4. Matching Gifts
As we’ve explained earlier, matching gifts are an excellent source of fundraising dollars. Unfortunately, they often get overlooked. Therefore, Giving Tuesday is an excellent time to get the word out. Think of your supporters who work in companies or larger corporations and think of the matching gifts potential. In short, their gifts could get matched by double or even triple the amount. Therefore, create a special matching gift outreach on social media, and through direct response. Ask your current donors who work for corporations to visit their human resources offices. Remind they to complete matching gift forms to double and even triple their gift.
5. Volunteer Day of Service
If you have even a few corporate donors and supporters or volunteers, Giving Tuesday’s an excellent day to see if they would provide you volunteer time as a day of service. Many corporations, especially those with robust CSR programs will encourage their teams to go out into the community on this day. Remember, this is an opportunity for them to demonstrate that they are good corporate citizens. Also, volunteers helping at your organization is an excellent opportunity for to post on social media because it’s philanthropy in action.
If you want to learn more about CSR and how to offer value to your corporate partners, don’t forget to download the essential Giving Tuesday resource guide!
Download the Giving Tuesday Resource!
