Recently we posted, “How to Choose the Right Social Network for Your Nonprofit Fundraisers.” In that post, we gave you insight on the pros and cons of the largest social media platforms, including Facebook, Instagram, and Snapchat.
By far, Facebook is the biggest social media platform in the world with nearly 2 billion users. In our social media guru’s Joe’s video, you’ll learn everything you need to know about Facebook Live for your fundraiser.
We’d also like to share with you the do’s and don’ts of this social network since chances are high that if you’re doing any fundraising, you’ll likely promote it on Facebook.
- Use a picture when posting on Facebook.
- Post often, meaning, post daily or at least every other day to raise awareness and raise money!
- Use video for higher degrees of engagement.
- Use Facebook Live for real-time video content, which captures attention. Ideas for going live include live streaming an event, chatting with staff or showing some of the work you do behind the scenes.
- When you’re posting, ask open-ended questions on your posts, as it will lead to more engagement and dialogue.
- Don’t post blurry pictures.
- Don’t just post once or twice about your nonprofit fundraiser. For something to stick in someone’s memory (and for people to take action), they have to see it more than once or twice.
- Don’t post a video or do a Facebook Live without a purpose. If you’re in the middle of a fundraiser, you don’t want to live stream random things that don’t connect to the work you do and the money you would like to raise.
- Don’t forget to reply to comments when people take the time to engage with something you posted. If you don’t respond, people may think the account is not manned by anyone who cares to make an effort.