The future of fundraising on Snapchat is here.
Who Uses the Platform?
Nonprofits and others that work with Millennials, Generation Z, and youth want to engage young people. But the reality is technology is redefining how people communicate with each other. Moreover, Millennials and Generation Z drive a lot of that change. Some lead the largest companies in the tech sector. Others follow (especially the younger ones). But together, they both innovate and change digital communication—continuously.
Snapchat is the current market innovator with its 10-second disappearing videos and leadership on augmented reality. As a result, other platforms, such as Facebook and Instagram, look to what Snapchat does. And then they incorporate those features into their social networks. Why? Well, the reason’s simple. The young lead communication digitally, and that’s not going to change.
Even if your nonprofit or civic group decides not to use Snapchat as a marketing platform today, you should understand it. In other words, by doing you’ll have the information to think and make marketing decisions down the line. And that’s especially true if Snapchat continues to lead the efforts around augmented reality, which is coming soon to everyone in a big way.
So, here are some quick pros and cons to help you with an overview of Snapchat:
Pros of Snapchat
- It is the social media innovator.
- 10-second video stories were developed by Snapchat, as was the disappearing content.
- Snapchat is about fun and creative with lenses and filters, which its users use with abandon.
- The biggest audiences on Snapchat are Millennials and Generation Z.
Cons of Snapchat
- Older generations are not likely on the platform.
- Content disappears after 24 hours, which can also be a pro because brands have used it for targeted campaigns.
- Followers have to know your username on Snapchat.
- You have to promote your username for Snapchat across other platforms.
For more information about using Snapchat, please see this 6-minute YouTube video by Joe, our social media pro.
To learn more about our social media series, please take a look at, How to Increase and Impact Nonprofit Social Media Marketing & Fundraising.
We hope you enjoyed fundraising on Snapchat. For more general fundraising and marketing tips from Funds2Orgs and Joe, please subscribe to our YouTube channel. You can also find us on our Facebook page.
