It’s that time of year again for Giving Tuesday ideas. This week, we have Thanksgiving, followed by Black Friday, Cyber Monday, and then Giving Tuesday. It’s an exciting time of year and one where many nonprofits make a lot of their revenue. Because this can raise a lot of fundraising dollars for your group, marketing for Giving Tuesday is something that you’ve hopefully thought about in great detail. If not, it’s not too late to ensure that Giving Tuesday and the rest of the holiday season is a great success.
First, when you think of marketing your Giving Tuesday ideas, remember that it’s not only about that one day. Yes, the official day for the event is one particular day. This year, it’s December 3rd. But, Giving Tuesday is also celebrated through the holiday season. Because nonprofits can raise a lot of fundraising money, the best Giving Tuesday ideas foster generosity.
- For 2019, the expectation is that Giving Tuesday will surpass $500 million.
- Last year, Giving Tuesday 14.2 billion social mentions. And, it produced 3.6 million gifts.
Giving Tuesday Ideas for Marketing
1. Join the Giving Tuesday movement.
If your nonprofit hasn’t done it already, you have to join the movement. So, use this form on the Giving Tuesday site to make sure that your nonprofit gets listed as a participating group.
2. Make it a point to use Instagram.
Giving Tuesday is almost made for Instagram, so take advantage of it. For instance, there are multiple ways you can bring your Giving Tuesday ideas to life through visual content on Instagram. Take a look at 3 of our best tips for promoting on Instagram.
3. Ask for financial support, but also thank your donors.
Giving Tuesday is an excellent opportunity to share what your donors and volunteers do. But, it’s also a great opportunity to thank them all. Take a look at more of our year-end ideas, including thanking your donors.
4. Remember Giving Tuesday is more than just a single day.
Again, Giving Tuesday gets celebrated globally during one special day. However, it’s also a chance for you to ensure the spirit of giving continues through year-end. So, check out our thoughts about how to plan your year-end fundraising.
5. Share #GivingTuesday content.
Giving Tuesday and social media go hand-in-hand. As a result, remember that you want to be savvy about your social media marketing. Use #GivingTuesday. But, also see what other last-minute Giving Tuesday ideas you can use to ensure success.
6. Use the Giving Tuesday social share images.
There are so many resources that you can use on the Giving Tuesday site. As we’ve mentioned, the day is about giving, sharing, and promoting on social media. So, make it a point to use the social networking logos and art for your marketing.
7. Get your corporate donors involved.
Although individuals in the U.S. give so much, don’t forget—businesses and corporations do as well. Reach out to local companies and ask them for their support. Here are some additional Giving Tuesday ideas for engaging businesses.
8. Familiarize yourself with #MyGivingStory.
The Bill and Melinda Gates Foundation started an annual social Giving Tuesday media contest to foster a public discussion about generosity. Be a part of it by downloading the toolkit for #MyGivingStory.
9. Use YouTube to share your story.
Most people don’t think of it, but YouTube is one of the largest search engines in the world. And, that’s because people love watching videos. One of our best Giving Tuesday ideas is to get a YouTube channel started. Learn how here.
10. Engage influencers on social media.
Our tenth tip is to engage influencers for Giving Tuesday and throughout the year! On Instagram, people with fewer than 1,000 followers have an engagement rate of 7.2%. Find out about our 7 tips for doing influencer marketing on Instagram.
We hope you enjoyed our Giving Tuesday ideas. Finally, from all of us at Funds2Orgs, we wish you and your family a happy and peaceful Thanksgiving.
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