As we know, Google for nonprofits is essential. In other words, as a marketer and fundraiser, you’ve got to understand the basics of Google and SEO. That’s why, by popular demand, we recently had our VP of Marketing do a free webinar. What’s more, by viewing it, you have a chance to take a look at the Google Ads and SEO webinar for nonprofits—free. Kristy will take you step-by-step through what you need to know. So, check out the free webinar here!
In the meantime, this post provides you a few highlights of the webinar for Google Ads and SEO. Before we get started, we also want to share other valuable content for nonprofits. Again, all of it is our gift to you as we work to ensure we’re your go-to place for fundraising and marketing information.
- 45+ Standout Fundraising Ideas for Nonprofits to Raise More
- About Instagram for Nonprofits and Social Good Groups
- Nonprofit Marketing: Elevating Your Marketing and Fundraising Strategy
- Nonprofit Social Media: [Webinar] 5 Essential Tips
Google Ads: Learn the Basics
If you run a nonprofit, you should check out about getting grants for Google Ads. These grants are great for nonprofits. Essentially, they offer nonprofits up to $10,000 in in-kind advertising. And because search engine optimization, or SEO, is vital for any organization, it helps you in search. If you’re wondering what SEO is, well, we’ve got you covered there as well. In short, good SEO helps your group increase the quality and quantity of people who go to your site through search.
For obtaining Google Ads, nonprofits have to go through several steps in their efforts. First, you have to see if your nonprofit’s eligible. Next, you have to apply for the grant by submitting the eligibility form. Make sure you have your nonprofit EIN handy when you do it. The application process also requires that you create a Google Ads account on their enrollment page, take the pre-qualification survey. You’ll also have to go through the video training and pass their quiz for acceptance and enrollment.
On the plus side of Google Ads, your nonprofit gets free money! However, there’s also a downside or more like restrictions. When your nonprofit gets this type of grant, you could only do search campaigns. In other words, as you’ll see in the webinar video, those are the ads at the top of the Google search that says “ad” and then has text. So, nonprofits can’t run video ad campaigns, for example, if they wanted to do it.
A Quick Word About Eligibility for the Grants
As we know, eligibility for the grants for Google Ads is essential. So, we want to share with you a few quick tips on that note. First, these grants are available in countries worldwide, so it’s not just limited to the U.S. Next, your group has to be a valid charitable organization in your country. So, in the U.S., that means you have to have 501 (c)(3) status from the IRS. You also have to have a high-quality website. In short, you have to ensure your site meets its website policy. Click here for more information about the website policy.
Campaign Creation for Google Ads for Nonprofits
When you get started doing your ads on Google, the first place to begin is with keyword research. Here’s the bottom-line. For your nonprofit to get more traffic heading to your site, you have to master keyword research. The algorithm bots on Google crawl the internet every second of the day. They will direct people doing a Google search to your site if you become an authority. For you to become an authority, you have to have the right keywords for your nonprofit mission. You also have to have a quality site, and you have to keep up with the changes in SEO continually. (Check out HubSpot’s article on getting started on keyword search).
Ultimately, you want to create a keyword list for your content. Fortunately, Google has a keyword planner to help you in the process. Also, a tool that we love using on our content team is Answer the Public for keyword searches. Answer the Public’s great because it helps you discover topics and keywords that people are asking for at any given time. Between Google’s keyword planner and Answer the Public, your nonprofit has excellent tools for social and search listening.
One thing our team wants to make sure you realize about Google Ads is that you have to use geotargeting. Unfortunately, many nonprofits miss this point and end up using precious spend dollars on ads going all over the place. If your nonprofit only runs in a local town, make sure to set your geotargeting for that town. You don’t want your ads to get shown in cities or places, even if it’s in the U.S., where you don’t have any presence. So, make sure you take a look at your location base, and then you keep it very specific to the city or location where you work.
What More Do You Need to Know?
Those are just a few of the highlights from the Google Ads webinar and SEO for nonprofits. When you check out the webinar, you’ll also have the chance to find out, step-by-step, how to set up campaigns, calls-to-actions and ensuring your search campaign leads toward more conversions. Don’t miss this opportunity to dive deep into Google Ads with an expert in marketing who’ll give you nonprofit examples to ensure you maximize the spend on Google Ads. Just click the button below and head on over to the free webinar.
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