Over the past couple of months, we have been working to provide you with the best information possible to growth hack your social media. This part of our social media profiling ends with LinkedIn, the most extensive social networking platform for business. We will take up other elements of social media in the coming weeks ahead, so stay tuned. In the meantime, in case you’ve missed any parts of our past content on the topic, see below.

How to Grow Your LinkedIn Audience

  • Company Page: If you haven’t done it already, set up a company page on LinkedIn. It’s a simple way to get people to know what you’re doing––so long as you cross-promote it. Presume that many of your followers and supporters are on LinkedIn. On your website, make sure you have a “follow us” button connected to your LinkedIn company page. Include your LinkedIn page across all of your content (e.g., newsletters, articles, emails, etc.) as you would any social media platform.
  • Share Video: Share video with your followers. As we know, video is supplanting text and copy, and that’s only going to continue. Research has shown that on LinkedIn, as well as other social media platforms, the likelihood of engagement increases with rich media, such as videos. You are more likely to have your followers share your content with their own networks if there’s video included in your posts.
  • Post Regularly: Posting to LinkedIn matters, just as it does with any other social networking platform. According to CoSchedule, you should post on LinkedIn once per day and the best time is between 10:00 am and 11:00 am in your time zone. They also suggest that you curate content or reshare a post every other day.
  • Engage With Your Followers First: As in many things, you have to go after the lowest hanging fruit, and in this case, it’s your followers and supporters. Make it a point to engage with them first and then move on to figuring out how to grow your audience. If someone comments on your post, make sure to make a prompt reply. Remember, audience growth builds on the foundation that you’ve already established with your donors.
  • Create a LinkedIn Group: Consider creating a LinkedIn group that provides your followers and supporters with some updates about your organization, but more importantly value-add. For instance, if you’re working for a group that deals with education, update people with informative information about the sector. Think about why your supporters and followers are your champions and give them information and insight that gives them a greater understanding and knowledge base about the issue.

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