This is your final chance to download the Funds2Orgs guide for Giving Tuesday, which happens on Tuesday, November 27th! So, we hope you’re ready. Learn how to tell your story!
One of the most important things you can do in promoting your fundraiser is to tell an engaging and concise story. And we’ve got you covered on how to do it well! In our final installment for Giving Tuesday, learn how to tell your story in one paragraph!
How to Easily Tell Your Story in a Single Paragraph
- Main idea: The first sentence is the foundation of your message. Remember, it’s written to engage the reader.
- Context: The second sentence helps the reader understand facts or circumstances in support of your main idea.
- Challenge: To set up the “ask,” you have to state the conflict or problem. In effect, it helps people understand the challenges of your mission or work.
- Case statement or need: In this part of your paragraph, you want to state what the need (or case) is for the reader. In other words, why do you need people to donate gently worn, used and new shoes?
- The ask: This sentence answers for your readers what you want and need from them. In short, you ask that they support your shoe drive fundraiser.
Sample Story
Every day, we work with hundreds of rescued dogs that have nowhere to go were it not for ABC Rescue. As a result, our volunteers made it their mission to rescue dogs and save animals from dangerous and neglectful situations. ABC Rescue is a purely volunteer-driven organization. Meaning, we have limited resources to do the work we do. Still, when dogs arrive at our volunteer homes, most suffered and need immediate medical care. Although our vets work at negotiated rates, some of our dogs require extensive medical care. Further, additional expenses include food, toys, and grooming. But you could help us by collecting one bag of 25 pairs of gently worn, used and new shoes in our shoe drive fundraiser. Our partner, Funds2Orgs, will issue us a check based on the overall weight of all the shoes collected.
Want to learn about the best automation tools for social media, the 10 BEST tips for Twitter and so much more, which you may have missed? Download your free copy of our Giving Tuesday guide!
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