We hope that you’ve enjoyed and found our artificial intelligence series beneficial for your nonprofit. We’ve sought to provide you with ideas that can help your charity accomplish its mission. If you’ve missed any of our previous articles on the topic of AI and the nonprofit sector, here’s what we’ve published in our series:
Nonprofits collect vast amounts of data. If you’re a nonprofit fundraiser, you’ve probably got financial information, and one of the most important things that fundraisers want to understand is the patterns for giving of donors, meaning what motivates someone to contribute and when.
Synthesizing this information is not easy and requires in-depth analysis, especially with more extensive databases, so fundraisers can obtain information that will help them understand how best to optimize their overall fundraising efforts.
The insights that help fundraisers maximize their fundraising are based on the understanding of what resonates with contributors and supporters for appropriate messaging. For more in-depth insights concerning nonprofit supporters, there are currently three platforms that are aggressively trying to obtain significant market share in the nonprofit sector.
- Gravyty: The company was named in 2017 the “new fundraising idea that worked” by The Chronicle of Philanthropy. The reason was that with the use of its artificial intelligence technology, it helped Cure Alzheimer’s Fund raise 49 percent more revenue in its first year, and it provided a bump of 5 percent on donor retention.
Its platform can be integrated with Blackboard, Salesforce and other databases to analyze the information that is captured by nonprofits and provide actionable intelligence. One of the most exciting features of Gravyty is that its “First Draft” tool can develop personalized draft emails that are truly customized to every donor based on their giving patterns. Additionally, it helps major gifts officers prioritize who they need to contact for stewardship and solicitation.
The company understands the power of its tool, and it has also created the AI in Advancement Advisory Council (AAAC) that consists of fundraising professionals to develop ethical guidelines for best practices in the nonprofit sector.
- Cloud for Good: Salesforce has developed this platform and to date has done more than 1,500 implementations. As with Blackbaud, Salesforce has actively operated within the nonprofit sector for years and has been considered by magazine as one of the fastest growing companies in the country between the years 2014 and 2017. Additionally, Salesforce is a certified B-Corp.
Because of the tremendous power of artificial intelligence, the company has sought to position itself as an ethical market leader. To that end, they have promoted in various ways the use of AI for Good, including in a published piece by Cheryl Porro, SVP for Technology and Products, entitled, “AI for Good: Principles I Believe In.” The principles for the ethical use of AI for Salesforce include: 1) Being of benefit; 2) Human value alignment; 3) Open debate between science and policy; 4) Cooperation, trust and transparency in systems and among the AI community; and, 5) Safety and responsibility.
Salesforce’s product “Nonprofit Cloud” provides organizations with a 360-degree view of a charity’s mission by using artificial intelligence in their CRM system to provide individual “personal” journeys for fundraising. In the era of customization, we understand how vital this ability is for nonprofit organizations. Their product has helped organizations increase donor retention by 24 percent, constituent engagement by 36 percent and has assisted 89 percent of their clients in achieving their nonprofit mission.
- Intelligence for Good: The company with the largest footprint in the nonprofit CRM market is Blackbaud, and its products are also integrating artificial intelligence to enhance marketing messaging and fundraising insights. Banking on the information they have because of this positioning, and having the “world’s largest philanthropic data set,” they have developed high-powered tools for prospect modeling.
One of the brand positions for Blackbaud on the use of artificial intelligence technology is what they call “Social Good Scientists.” Because of their dominance in the philanthropic sector, they state that their solutions are designed by these experts in the field who thoroughly understand the social good world.
Their artificial intelligence tools are self-learning, cloud-based and can develop predictive and prescriptive insights.
The reality is that we haven’t touched the tip of the iceberg of what artificial intelligence will be able to do for society and nonprofits. Nevertheless, we all understand that it is game-changing and it will have significant and weighty challenges and opportunities. Concerning nonprofit brand positioning, which directly impacts fundraising dollars, having actionable intelligence that will take donors on a truly personalized journey is significant and profound.
We’re looking forward to being able to have our team in our shoe drive fundraising social enterprise partner with you on the journey to maximize the work that you do in your organization.
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