Today, millions of nonprofits and groups fundraise with unique fundraisers. And, yes, they include creative fundraisers where micro-entrepreneurs receive shoes collected during fundraisers. Groups, such as Credential Shoes, serve as a bridge. They get shoes collected during shoe drive fundraisers to developing nations. People there need the shoes to make a living. But, one thing that is always important with any fundraiser is promotion. Although we live at a time of social media, traditional media is still necessary.
According to a recent post by thunder::tech, traditional media still matters.
- People care about where they get their news. Meaning, the public still trusts traditional media.
- Influencers exist in media. So, they can help you attract more people to your cause.
- Many media outlets have both digital and print channels. That helps to amplify your message to a broader segment of people.
Why traditional media matters for your fundraiser
We’ve seen our shoe drive fundraising partners using traditional media raise more money. Based on our experience, reasons include the following.
- Traditional media helps groups target their local geographical audience. For instance, your local community is likely to know your brand. If you have an ad, the chances of getting people in your neighborhood to support your cause increases. They know you. So, look at your local newspapers, radio, and other outlets to discover great ways to get your message out.
- Traditional media creates a bridge between your online efforts and the offline world. As an example, you want to promote your recent fundraiser and also your new website. By using all forms of media, you can lead people to visit the URL of your website and fundraising page. Thus, when you use traditional media, don’t forget to direct people to a URL or social media account.
Increase the impact for your fundraiser
- Develop short and strategic calls to action (CTA). For instance, send different audiences to various places, depending on how they respond. For example, for people who like traditional media, send them to your website. Or, ask them to follow your fundraiser on Facebook because it’s the king of social media. Pay attention to how different groups of people support your cause. Make it a point to direct your CTA to the places they are more likely to respond.
- When you decide to use traditional media, make sure to include your website or social media. Unfortunately, many times nonprofits don’t ask a reporter, to include that information. But it’s vital so that people can support their cause. When you get featured ask reporters to include information about you. Give them your Facebook, social media, or website URL. In other words, be specific.
A few final tips for traditional media