Millennial Fundraising – A New Generation

May 25, 2021

Funds2Orgs Marketing Team

A new group of donors and volunteers arrived! And we’ve got the information you need to start planning your millennial fundraising strategy. To start, let’s look at some basic knowledge for perspective.

Who are Millennials?

Pew Research defines Millennials as anyone born between 1981 and 1996. Of course, many people argue about the age cut-off for Millennials and Generation Z. Yet, some young individuals self-identify themselves regardless of research. Still, for our purposes, we’ll define Millennials as born between 1981 to 1996.

Now onto the juicy stuff.

 

Millennials at museum

 

What motivates Millennial fundraising?

A sense of making a difference is powerful for this generation. In other words, they want a sense of gratification with the money and time they give to a fundraiser. Millennials would rather donate to a cause, rather than to an organization as a whole.

 

Millennials volunteering at fundraiser

 

 

Girl on phone

 

How can you reach them?

 

Millennials spend an average of 7.2 hours a day online. Therefore, social media and website management play a huge role in successful marketing for Millennials. So, if you haven’t invested time into your digital presence, start with some of our digital marketing resources to get you on the right track.

 

Millennial donating to fundraiser

 

Are Millennials long-term donors? 

40% of Millennial donors enrolled in a monthly giving program. And, long-term giving is definitely not out of the question for this generation. But keep in mind that your strategy must consistently encompass their motivations for giving. Since Millennials give primarily online, make sure your website gets optimized for monthly and annual contribution options.

 

 

 

Why should I target Millennials?

There are a lot of them out there! Millennials make up about a quarter of the world population. Notably, this generation is willing to contribute their time and resources unlike any generation we have seen before in the fundraising sector.

 

Millennials taking a picture

 

How do I grab their attention?

Overall, your fundraiser should have three things to get millennials involved:

  • Digital presence
  • A direct impact on the community/cause you are helping
  • Ways to show off social good

If you want a creative fundraiser that has everything you need to get Millennials involved in your organization, definitely try a shoe drive fundraiser. It’s no cost to you and we give you all the resources you need for your digital marketing efforts

 

Funds2Orgs Shoe Drive Fundraiser

 

In conclusion, millennial donors and volunteers are taking over the fundraising world and it’s time to start making them a part of your fundraising strategy. Unlock a new target audience with the new generation of fundraising.

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