Pop Culture Trends: How Your Nonprofit Leverage

April 22, 2019

Funds2Orgs Marketing Team

We hope you’ve gained some valuable nonprofit fundraising insight concerning celebrities and also viral marketing. In case you haven’t seen one of our recent articles, take a moment to read critical information about what you may have missed. This week, we’re covering pop culture trends!

In this final piece in the series, explore how you can get your nonprofit group into cultural conversations. In short, several reasons exist as to why you want to consider getting your brand into those conversations. First, you it could benefit your group. However, it can’t seem spammy and opportunistic. But it helps your brand convey its human story. A few examples exist of leading brands in cultural conversations. In short, these brands value taking a stand. Those brands include Nike and Colin Kaepernick and Dove and their campaigns helping women redefine themselves and beauty.

Marie Kondo and Leonardo DiCaprio

At any moment, pop culture trends and cultural trends exist that your nonprofit fundraising and marketing efforts can leverage. For instance, we have Marie Kondo who inspired countless American families to get rid of their stuff. Her show, Tidying Up With Marie Kondo, on Netflix is an enormous success. And it caused people to get rid of the clothing, accessories, shoes and cell phones they no longer want. The ultimate aim was to open up space in their homes and feel better. Some people who wanted to tidy up partnered with organizations that help them. Others get rid of their things while also giving to a good cause and providing a hand-up to micro-entrepreneurs in developing nations in need of merchandise to sell.

Leonardo DiCaprio is not only a Hollywood movie star, but he’s also a passionate environmentalist. As a result, he leveraged his star power to advocate for the environment. Like Marie Kondo, DiCaprio created opportunities for savvy nonprofits. With pop culture trends and social discussions savvy nonprofits became part of national conversations concerning living simply, joyfully and helping the environment.

Think of Pop Culture Trends Strategically

For instance, on the social topic of the environment, perhaps your group wants to promote your name within your community and raise money. So, you may decide to do a creative fundraiser, such as a shoe drive fundraiser. In your promotional material, you could speak about the Marie Kondo phenomena and cleaning out closets.

Now you know some of the most philanthropically active celebrities as explained in our earlier post. But you have additional opportunities with celebrities and community leaders, whether they are local or national names. If think of getting involved in  cultural or pop culture trends, you need to think ahead. For instance, you should use platforms to connect with you with celebrities and leaders who might be supportive of the topic and also your cause.

In other words, you should research passionate leaders about cultural topics such as the joy of your home, women’s issues, or the environment.  After, you could see how to get them involved with your group for added star power and to leverage your brand.

Getting Your Brand into the Conversation

Now that we’ve discussed some ideas, the question becomes how? In short, how could your nonprofit group enter into a cultural conversations or pop culture trends in a genuine way? The following are a few of our tips for you.

Your Story.

The most fundamental thing to remember is that you want to convey your human story. As you think about how you want to get into social discussions, remember the human connections and stories that exist within your brand. Remember, convey your nonprofit story in the lives of those you serve, your team or your donors who support your cause. People connect with people and their stories.

Your Stand. 

When Nike decided to feature Colin Kaepernick, they did so understanding that the risk of blowback was worth the stand they wanted to take. So, if you choose to get involved in a social conversation around, perhaps the environment, equality, LGBTQ rights, women’s issues, etc., think about the stand you want to take. In short, be clear about your position and your support or stand against an issue.

Frame What You Want to Say.

If you want to get involved in a cultural conversation, think carefully of what you want to say and be consistent. Ensure the authenticity of your brand. Also, ensure your messaging around the issue is exactly what you want to present to the public.

Social media and the 24 media cycle made global, pop culture and cultural conversations much easier. So, your brand can join the pop culture trends and social discussions. But, you have to ensure thoughtfulness, smart marketing, or a unique fundraiser.

 

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