If you’re looking for information about which social media platform is right for your nonprofit, we invite you to read our recently published article, “How to Choose the Right Social Network for Your Nonprofit Fundraisers.” The post gives you the best insight on the largest platforms, such as Facebook, Snapchat, and Twitter. You’ll also learn more about Instagram, which you’ll learn about in this piece as well.
Instagram is a cool social network because if you believe a picture is worth a thousand words, that’s what Instagram gives to its users. In this video we explain some key information about Instagram, as you’ll also find here.
- It’s a great photo and video social media platform
- You can use hashtags so users can find your topics
- You can upload up to 10 pictures or videos into a single post
- It’s got a young audience (18-34)
- You can target demographic for sponsored ad posts
- Spam (but less than Twitter)
- Sponsored advertisement, pay to play
There are more pros than cons in using Instagram to raise awareness about your nonprofit, school, church or civic group. Audiences today want to see visually exciting and engaging content. The more you’re able to craft your story visually and share it with your supporters and the broader social network community, the greater the visibility you’re going to have for your organization.
Some of the best practices we’ve found that work best on Instagram include the following:
- Post at the times of highest engagement, Mondays or Thursdays.
- Let people see the “behind the scenes” work you’re doing. And, always make it a point to make the visuals fresh, fun and engaging.
- The greater quality and imagery of the pictures or video, the better the engagement. There are some great tools out there to help you enhance the quality of your images, including, Afterlight, Pic Stitch (for collages), or Snapseed.
- Use lots of hashtags on Instagram to broaden the reach of your posts. You should use up to 30 hashtags.
- Tag people by using @mention (username), including your supporters or thought leaders, which can double your engagement.
- If people follow you because they care about your cause, give them some incentives, rewards or information that’s relevant to them. You can do this by posting facts/stats about your cause, using a call-to-action sponsored post for more details (e.g. Learn More, Sign Up or Contact Us) or providing incredibly high-quality images or videos that grab attention.
- Use creative and fun emojis.
Instagram is a particularly unique platform to convey your story in a visual, engaging and entertaining way. If you’re consistent using the social network each week, posting at least a few times a week, you’ll soon see your follower base grow. So go ahead and get creative!
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