Social media management tools are essential for digital marketing. We’ve been sharing with you our ideas about it in the past few weeks. If you’d like, you can check out a great post about how AI can help you increase your fundraising dollars. You can take a look at what we have to say about getting celebrities involved in your cause. Or, maybe you’d like to see some tips for Instagram success, which you can find here and here.

Why you need social media management tools

Unless you’ve been living under a rock, you know that social media is important. It’s one of the important ways that you can communicate with your audience. You also have the chance to engage with a world that has become much more aware of being social donors. As a result of the advancements in technology, marketers must have social media as part of their marketing. But, it takes time. Curating content that is of value to your followers takes time. For instance, think about all the ways marketers engage with their audience. They write copy. Marketing teams script and prepare videos. And, marketers create social media posts with links back to content they want people to see. It’s a time consuming task that never ends.

Enter social media management tools. These platforms help you with huge amount of content you have to place on Facebook, Instagram, Twitter, LinkedIn, YouTube or on other social media. These tools for social media help to ensure that your voice is heard above the countless others. It helps you keep all the content you’re producing organized. And, it allows you to understand what you need to get done in an organized way. Because there’s so much marketing and value-add to do, the tools lower costs and increase efficiency. Also remember, we live by the data numbers now. Social media management tools help ensure you have the metrics for proving return on investment (ROI).


5 of the best social media management tools on the market

Now that you know the reasons why tools for social media are important, let’s take a look at some of the best on the market. These tools will help you to manage your social media accounts well. That will free up your time to do other more important things. And, will also allow you to better engage with your audience, which is essential. As you know, building and strengthening relationships are crucial to nonprofit fundraising and mission success. Remember, pick the one that best serves your needs.

Old is still good

Sprout Social has been around for a long time, but that makes it one of the best social media management tools on the market. A plus for this platform is that it has a large number of accounts it manages. It an intuitive platform that’s easy and offers strong data analysis. It can also keep an eye on keywords that might be necessary for your nonprofit or a campaign.

Value for nonprofits

Agora Pulse is another great tool. And, for nonprofits that are seeking value, it can fit the bill. It’s social inbox looks and feels like the inbox of your email. The reporting is deep, which will provide you with great insights on performance. As with other social media management tools, Agora Pulse also has good functionality for scheduling.

Follow and unfollow the right accounts

Crowdfire is a good social networking tool. It’ll help you improve your social media with the use of automated chat messages. What this means in practice is that you can help you grow or pare down your audience. In social networking, you want to follow people who are engaged. You also want to unfollow fake or bad accounts. Crowdfire helps you do that, along with scheduling.

Work off your mobile

Are you a mobile user that loves to work off your phone? Then Everypost is one of the social media management tools that may just be for you. This platform allows you to curate, share and schedule visual content on social media. It works on iPhones and Android devices. This tool will have you sharing content at any time that you see something for your audience.

Understand trends

Brandwatch is a tool for social media that will help you understand social sentiment. Knowing social sentiment and how people feel about things will help you understand trends. In the digital age, knowing what people are talking about can be important for your group. For instance, during the Ebola crisis, many nonprofits helped educate and inform the public.

Social media management tools will give you an advantage

In conclusion, tools that will help you with social media are necessary. They help you increase not only productivity, but also inform your strategy. As a result, you’ll find your nonprofit has an advantage because it’s using these tools. We know that social networking is essential. So are social media management tools.


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