To help you get ready, the team at Funds2Orgs has developed a not-to-be-missed guide that you can download in full below.
Through October, we’re also providing you with excerpts from our resource paper. Today, we’re focusing on a few inspirational stories and ideas taken from our broader guide.
Every year, there are countless stories from nonprofits, schools, and organizations around the world that have done an excellent job of getting the word out there into the global community about their cause, and it’s paid off for them.
Campbell Special School
Campbell Special School’s Board of Directors and alumni parents decided to offer $27,00 as a matching gift for the school. By 9:30 am on Giving Tuesday, the school had raised that amount and more! By the end of the day, the school raised over $65,000.
What was secret to their success?
The school started early asking friends and family to contribute and share. They told their constituents how to support the school on Facebook, Instagram, and Twitter, and encouraged their audience to share, like and comment the posts of the school, which they deemed as “instrumental” to their success. They also offered supporters giving personal pages where donors could share information with their friends and social media followers, which was supported by guides, including screenshots, telling their champions how to make the post of those personalized fundraising pages.
YOU Can Do It Too
Giving Tuesday is one of the best days of the year because the world takes a pause and seeks to do something good for others. If you haven’t yet tried it, make this the year that you join the Giving Tuesday movement, or if you’ve done it in the past, look to exceed your goals from previous years. The following are just a few ideas to help you get started.
- Join the Giving Tuesday movement and get yourself listed as a designated nonprofit, church, school or charity by going to the page to Join the Movement.
- Create a great story and build a campaign around it. In Chapter 4, we’ll give you our thoughts on how you can create a brilliant story––in one paragraph!
- Curate great photographic images and videos from the work you do that will capture your story and encourage your supporters to share, like and comment! Always use compelling images and video to accompany concise copy on posts and tweets.
- Make it a point to use the #GivingTuesday, but if you want to get started a day earlier, use the hashtag #GivingMonday, which many organizations use to get a bit of a head start.
- Ask your supporters to take an #UNselfie of them making a contribution or doing something special in support of your cause, post it on social media and tag you.
- Get on Facebook Live and spend the day making live, engaging videos that will be watched and shared by your donors to support the cause. Tell your story concisely and well, and give your audience a behind-the-scenes look for greater traction on social media!
- Prepare your website with a static Donate Now button, where people can contribute anywhere on your site. Make it easy for people to give on your site, and also on the mobile version!
- Embed your donation page on your Facebook page so that people can easily contribute without having to leave Facebook.
- Provide donors with contribution levels, so they understand the impact of their gift. For instance: $10 provides each child with a backpack of school supplies, $5 gives them art supplies.
- Don’t be shy. Ask your donors to share the love by telling them to share “I donated to @YourCharity #GivingTuesday #UNselfie.”
If you want to know more about our great advice for Giving Tuesday, download the full resource paper, FREE, here now!