If you heard of donor fatigue, then the chances are you work as a fundraiser in the industry. As you’ll read, making a social impact takes work—especially when fundraising. And donors may give you lots of excuses as to why they can’t give. So, a top idea is to expand the reasons why they should give.
There’s a great article written by Lincoln Arneal titled, “Going Back to the Well: Why Donor Fatigue is Not Real.” The author writes, “In the fundraising world, it might seem like our donors are like that overused water pot. We ask them to make a donation so often that might break from donor fatigue. However, donor fatigue is not a real thing. It’s an excuse. If your donors are feeling burned out from all your asks, then your asks are what—pardon my french—suck.”
Nonprofits, schools, and other organizations always have a chance to make a greater social impact. For instance, as noted in the article, those with a plan have better chances with donors. Moreover, fundraising is making it about the donor and building lasting relationships. And it’s also about doing something fun and engaging—even in fundraising. So think about giving donors a real, engaging and relevant fundraising opportunity that goes a long way toward success.
What if there were a way for you to do the following?
- Not ask anyone for fundraising dollars.
- Not sell any merchandise.
- Pay no out-of-pocket expenses—ever.
- Get everything you need for your fundraiser, including a team of dedicated fundraising professionals, all of the marketing and promotional materials and more.
And what if your fundraiser produced the following global benefits?
- Raise$1,000, $3,000, $5,000 or more in as little as 30 to 60 days.
- Get your entire community involved in helping the environment and sustainability.
- Help small business owners (micro-entrepreneurs) in developing nations worldwide create work opportunities for themselves so they can escape poverty.
Facts about shoes.
- Over 600 million pairs of shoes get disposed of annually in the U.S.
- Shoes with leather uppers and soles take 25-40 years to fully decompose.
- Shoes with rubber soles, such as work boots or sneakers, take 50-80 years to disintegrate.
- The chemical compounds in the materials become toxic as they begin to disintegrate. And that makes them hazardous to health and life.
Facts about families in developing countries.
- People living in extreme poverty earn less than $2 a day, representing over 1.3 billion people.
- More than 3 billion people live on less than $2.50 a day.
- According to UNICEF, 22,000 children die every day because of poverty.
What is a shoe drive fundraiser?
You can make a broader difference and not only raise money. Meaning, you could also make a significant social impact simply by collecting gently worn, used and new shoes. When you ask your supporters, champions, and the broader community to help you raise money by giving you their shoes, you help people clean up their closets and storage areas. Moreover, the shoes don’t go into the trash which is harmful to the environment. So, a shoe drive fundraiser is a socially responsible fundraiser! Funds2Orgs will issue you a check for the footwear you collect, not your supporters and donors.
Also, with a social enterprise like Funds2Orgs, the footwear you collect gets consolidated with thousands of other pairs from other shoe drive fundraisers across North America. The shoes then get shipped to countries around the world and become inventory for micro-entrepreneurs. As a result, micro-entrepreneurs create their work opportunities and escape limited job prospects due to systemic poverty.
Why do donors and supporters love a shoe drive fundraiser?
- First, it’s a real, relevant, and engaging fundraiser.
- Second, it gives them a new way to support your organization.
- Third, you don’t ask them for money all of the time.
With a Funds2Orgs shoe drive fundraiser, the formula is very simple: More shoes = More money. And that’s great for you! Worldwide, Funds2Orgs’ partners in developing countries have gone from existing with $2 a day to earning over $60 a day for their families. And that’s a sustainable and living wage in a developing country.
Therefore, working with a social enterprise like Funds2Orgs, you get several benefits. For instance, the shoes collected help you raise money. But, they also lower our carbon footprint. And they help micro-entrepreneurs in developing countries. Moreover, it provides your entire community with a new and exciting way to support your cause and make a global social impact. And that minimizes the donor fatigue and excuses!
If you’d like to learn more fun stuff to help you raise money and market your organization, follow us on our YouTube channel, or like our Facebook page.
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