As a church, you want to ensure your congregation gives you the most support possible. But remember, marketing is essential to fundraising—including for faith-based organizations. Understanding five of the best marketing tips will help your organization succeed. You can have the best fundraising ideas, but if people don’t understand you have a fundraiser for your mission, you won’t have much success.
Hopefully, you invest as much into your marketing efforts as you do in your fundraising. There are a few reasons why you should always pay attention to marketing. First, especially in the digital age, marketing gives you an excellent chance to engage with the public and your followers. Also, marketing informs people about what you do (e.g., community work), and over time, it helps to build your reputation. Finally, there’s really only success in fundraising with marketing. So, let’s get started on those 5 amazing marketing tips.
5 Great Marketing Tips for Your Faith-Based Organization
1) Create Partnerships for Social Proof Marketing
Although we live in the real world, we also exist in the digital world. For instance, social media causes most of us to spend hours per week on social networking platforms. Because of this, we have an idea called social proof that should interest your church and is our first marketing tip. The vast majority are influenced by word-of-mouth recommendations of family, friends, or even strangers on social media. This means that seeing others publicly recommend an organization increases the chances they will take a look if it’s something they can support.
2) A Tip to Cultivate Brand Ambassadors for Your Faith-Based Group
On the earlier point that social proof works when done well, another excellent marketing tip is encouraging your congregation to promote your work on social media. Thus, creating an online community is a great way to do it. To get people on board in helping you spread your message, you could offer them incentives and encourage them. For instance, if any of your donors tag you and assist you in spreading the news, you can offer a discounted fundraising event rate. Or, give your community members a shout-out on social media by tagging them and others in your posts.
3) Consider Paid Social for Boosting Great Content
We know that churches typically operate with minimal resources. In other words, they only have a little spare money. But let’s say that you have great content that is informative and of value to the public. Or you have excellent opportunities, such as mission trips. Paying to boost that content to audiences in your geographic area will go a long way toward the success of your church fundraising ideas. If you have great content or a must-attend event, our marketing tips list includes paying to promote it on social media. You’ll spend little but raise fundraising dollars from the exposure.
4) Make Sure You Have Your “Google My Business” Page
If you still need to do it, you should do this marketing tip now, which is free. Get your Google My Business page. By now, you know that Google is the largest search engine in the world. Therefore, any church or faith-based group should habitually use its tools, including Google My Business. When you get your page, it’ll help Google drive followers to your website. By getting a Google My Business page, you can include your URL, contact, photos, and other essential information. Moreover, people will be able to leave reviews and comments about your group.
5) Use Low Cost or Free Conversion Tools
Churches and faith-based groups want to convert new parishioners into committed followers. So, for our final marketing tip, we suggest you look into low-cost or free conversion tools. For instance, you can check out Hubspot’s free marketing tool for lead generation. You can also look at other platforms, depending on your needs.
In sum, we hope you’ve found these marketing tips to benefit your organization. All these tips are things you can start today to ensure that your fundraising ideas for the year-end are as successful as possible!
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