Social Media & Marketing

One aspect of an organizational fundraising playbook that’s always dynamic and changing is social media. For years, nonprofit social media strategy suggested that social was about awareness. It’s where organizations posted updates, celebrated milestones, and reminded supporters of the mission’s impact. Today, we know that social media content is not only about awareness. It’s about... READ MORE

If you search the internet for information on advertising in today’s media landscape, you’ll likely see tons of articles about the importance of digital media. Digital advertising is indeed essential, but traditional media still holds high potential for individuals, organizations, and nonprofits looking to raise awareness (or a little extra cash).  But wait—what is traditional... READ MORE

Have you ever considered that one fundraiser can provide you with a month of social media content? We’re here to tell you that one fundraising campaign or event can give you a month’s worth of content. How so? It’s the campaign-to-content approach. In short, one fundraiser can become a stream of content on TikTok, Instagram,... READ MORE

Do you know what the top three fundraising challenges are for many organizations? If your organization is looking for ways to raise money, knowing the challenges is essential so you can discover solutions. Through the years, our communities have shared a lot with us, and these are the top three challenges they consistently voice: (We... READ MORE

Have you ever wondered how many messages your school supporters see daily? If so, you’ve probably seen estimates as high as 10,000. Still, a simple search shows articles suggesting the number could be 3,000 or 5,000. Whatever the actual number, it’s safe to say that people see a lot of content. As a result, it... READ MORE

Most schools don’t have high budgets for digital campaigns. Although it would be nice, it’s not a reality for most organizations. That said, there’s an excellent approach to helping spread the word, and it’s called grassroots marketing. Now, worry not—we’re not talking about the Mad Men era (although the show was clever). We’re discussing tactics... READ MORE

We know that many organizations struggle with limited means. They want to get their school into the community, but it’s complicated. We know that staying on top of digital marketing trends is challenging. Moreover, it seems that tech is constantly changing, and as soon as you master one platform, there’s something new to learn. Digital... READ MORE

If you work in the social good sector, and especially as a fundraiser, then you’ve heard about the psychology of giving a gift. Or, perhaps you’ve heard about donor psychology. Whatever the case, it is essential to tap into human psychology when fundraising. Fundraisers have heard about it, but they rarely get to learn about... READ MORE

Have you ever considered why marketing is important for your nonprofit? The chances are you know why it matters to attract volunteers and donors. However, there are other reasons why marketing is essential for nonprofits. For one, it attracts and retains employees. And if it’s an organization that’s innovative and full of energy, it also... READ MORE

Has your nonprofit ever considered using LinkedIn? Sure, platforms like Facebook or TikTok are usually at the heart of any nonprofit’s marketing. But there’s immense potential for nonprofits that pursue LinkedIn marketing. Yes, you read that right. And no, LinkedIn isn’t just the social media platform for looking for a new job or networking. It’s... READ MORE

When it comes to supporter outreach, nonprofits have a lot to accomplish. Fundraising, increasing awareness, and attracting interested volunteers and staff are all essential and cost time and money to promote. Fortunately, many software vendors and social media platforms offer nonprofits free or low-cost tools. One of these is Google for Nonprofits, one of the most powerful... READ MORE

Did you know there are 4.76 billion social media users in the world? And that number is only expected to grow each year. Social media platforms offer unparalleled opportunities to reach potential attendees beyond traditional networks. By leveraging these platforms, nonprofits can tap into diverse audience segments, including younger demographics who are highly active online. In this... READ MORE