Promote Your Fundraiser with Facebook Live

July 30, 2018

In the digital age, one of the ways people communicate that has come to the forefront is through visual images and videos. And that includes Facebook Live!

But you already know that!

Nevertheless, before we proceed growing your Facebook Live audience, we have some good shares. In case you missed any of our tips and strategies regarding other essential topics about Facebook, take a moment to catch up.

Grow your fundraiser using Facebook Live

It’s crucial for your group to promote your brand continually. And one of the best ways to do this is to do a live stream done on a regular basis, so people begin to expect it. Further, doing it on the most significant social media platform, Facebook, is a great place to start!

Think about creating a series branded for your organization. The following are some simple ways to grow your audiences.

Promote Your Facebook Live in Advance

Aside from creating a series so that people know to check in with your Facebook Live regularly, you have to promote it. And while social media allows people to see things as they happen, that’s hit or miss. So promoting in advance will ensure that more people attend. So promote your live stream via all of your social media platforms. And you could also do it on your website, in emails, and even off-line in conversations.

Thank & Call Out New Subscribers

People like to hear their name. So calling out usernames and thanking people individually, even for a few moments each time, on Facebook Live is a nice touch. As a result, you achieve two things. 1) You subtly show more people joining the group, and people like to belong to something. 2) As we mentioned, people love to hear their names. Further, if they hear you thanking them, it makes them feel good about your show. So, give people a shout out! Don’t be shy about it, and let your followers become part of your live stream.

Interact With Your Audience

No matter your work, even if it’s something serious, people want engagement. Therefore, figure out different ways to keep things fresh for your audience. For instance, consider doing polls, having fascinating conversations, or creating contests. In short, get creative. Figure out ways to keep people tuning in to your Facebook Live. Remember, you want them to stay tuned into what you say on your podcast or live stream.

Build Buzz

When you have a particularly relevant topic or guest who appearing on your show, create buzz about it. In other words, spend time in advance of the day teasing it on social media. And, as in the earlier point about promoting in advance, use different channels for promotion. It’ll help to ensure that your audience is going to want to see your show. And it’ll also assist in helping drive and audience for the Facebook Live.

Ask for Opinions

Every marketer or fundraiser knows that one of the best strategies for attracting leaders to your organization is to ask their opinion about something. So, let your audience know that you care about what they have to say. Ask their opinion through polls or ask several members of the audience to come on your Facebook Live. For instance, spotlight why they are champions of your work. Why did they become involved with you? Why do they follow you? Asking for opinions and views about what they think will only encourage people to want to get and remain involved.

There’s always something new you can discover with Funds2Orgs about marketing and fundraising. For more tips, strategies, and resources, please follow us on our Facebook page or visit our YouTube channel.

 

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