Have you ever considered that one fundraiser can provide you with a month of social media content? We’re here to tell you that one fundraising campaign or event can give you a month’s worth of content. How so? It’s the campaign-to-content approach. In short, one fundraiser can become a stream of content on TikTok, Instagram, or Facebook. In turn, that boosts your team’s content creation and deepens community engagement.
Why Social Media Content Matters in Fundraising
Think of your social media content as your old-school telephone line. It’s the connection made between you and your supporters. The more social content you make that builds trust, boosts your resources, and makes an impact, the better. That’s why the campaign-to-content method is a winner, whether you’re doing a shoe drive fundraiser or a digital auction fundraiser. Moreover, 30 days of content is a great way to keep your cause top of mind.
That said, we don’t want to suggest that your fundraiser can produce 30 days of asking for money. If you do that, it’s the fastest way to get people to check out your social media content and fundraising. However, the campaign-to-content method for social media content is an approach that helps you get past the block of what to post. It gives you concrete storytelling and sharing means for your fundraiser.
Pre, During, and After Your Campaign
Every fundraising campaign has a story arc and journey. It starts with an invitation to your community to join you in making the world a better place. And it concludes with the success of your fundraiser. Here’s how it goes to get a month’s worth of content:
1. Before the Fundraiser: Build Excitement
Goal: Build anticipation and momentum for the cause right before your fundraising event begins. Get people ready to take action.
Timeframe: 7–10 days before your fundraiser.
Social Media Content Ideas:
- Teaser Video: Create a couple of short 30-second videos from our team teasing your fundraiser.
- Share the Why: Also, make it a point to share the why behind your fundraising campaign. In short, how will your fundraiser change lives and make an impact?
- Create Carousels: Pictures are worth a thousand words. Share photos of your donors, team, and the impact you’re making.
Pro Tip: Always end each social post with a clear CTA. For instance, ask people to tag a friend.
2. During the Fundraiser: Share the Momentum
Goal: As your fundraiser proceeds, keep the energy and momentum increasing. Make it a point to share donor stories.
Timeframe: Days 1–14 of the fundraising campaign.
Social Media Content Ideas:
- Share Daily Wins: First donor, largest gift, a quirky shoe style for a shoe drive, share the wins, and celebrate daily wins in your community initiatives.
- Micro-Interviews: Share short clips of 30 seconds from your supporters on social media explaining why they’re giving to your fundraising.
- Update Graphics: Use platforms, such as Canva, to help you make progress updates on your fundraising goal.
Pro Tip: Your mission may be serious, but social media should be about attention. Make your shares fun and challenge people to join your fun fundraiser.
3. Show the Impact of Your Fundraising
Goal: Even if your fundraiser isn’t finished, reflect and share results in the last two weeks of the month. Donors love to know the impact they make through your organization.
Timeframe: Weeks 3 and 4 at the end of the month.
Social Media Content Ideas:
- “We Did It!” Recap Videos or Photo Carousels: Donors love a winner, so share recap videos and photo carousels on social media. Every small win is a win to celebrate!
- Share the Love: Thank people. Remember to tag your supporters, including businesses, who’ve helped your fundraising cause.
- Make Your Team the Stars: Go behind the scenes and let your supporters see your team. Share brief micro-interviews, create memes, and catch people’s attention.
Pro Tip: Remember that people give to people. In social marketing, leverage your supporters, team, and volunteers to help you create social media content.
Bonus: Multiply Each Post Into 3 More
Want to stretch what you produce in one month for social media? Think of doing content in threes.
- Create a static post, an Instagram Story and Reel.
- Take quotes from micro-interviews and design a graphic or a meme.
- Go behind the scenes, create a blooper Reel, and “what you don’t see” social media content.
- Chop up one interview or discussion into three smaller chats for social media, each touching on a different theme of your fundraising campaign.
Ready to Make It Social Media Content Happen?
Sure, social media is a firehose, and it never seems to get satiated. That’s just its nature. However, your donors and supporters hang out on platforms such as TikTok, Instagram, Facebook, YouTube, etc. As a result, you have to be where they are, and you can take a fundraising campaign and get a full month of social media content from it. In other words, you never have to run out of social content ideas.
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