We are so excited to have the chance to provide nonprofits, schools, churches with essential marketing and fundraising information. We have had massive success with our webinars, thanks to you. And, just in case you missed it, learn about unique fundraising ideas from our first event. Our second event was all about social media fundraising. Today, we want to get you vital information about social media ads. To access the audio files, PDF, and video, CLICK HERE. Also, please stay tuned to this space for more about social media ads; it’s a two-part series.


What We Know About Social Media

It makes sense for you to invest in social media ads. Some of the stats about social will impress you. For instance, 3.5 billion people use social media around the world. As you would think, 90.4% of Millennials use social networking platforms. But, if you think social is only for the young, get this—48.2% of Baby Boomers use it as well.

When supporting a cause, 84% of Facebook users share it on the platform. Moreover, a full 55% of people who engage with nonprofits on social take action. 57% of people who watch videos produced by nonprofits, donate. And, social media ads garner 20% more impressions year over year.

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Social Media Ads On Facebook Ads Manager

There are several benefits when you use Facebook manager for your ad campaigns. For example, you can increase your followers, get more likes and views, increase traffic to your site, and encourage people to get engaged with your work. As you would imagine, ads that have clear goals perform the best.

So, when you think about social media ads, think about the audience you want to reach. Consider if you seek to raise funds or simply share information. By doing so, you could determine a clear call-to-action. Finally, remember that unlike traditional media, when you use social media ads, you bid for your target audience. To learn more, check out Facebook information.

Where to Begin on Your Ad Campaigns

Sure, social media ads could seem a bit overwhelming. But they don’t have to be. And, that’s why we’ve got all the information you need to get started. That said, among the activities you have to do to ensure success, you need to:

  • Choose your marketing objective
  • Choose your audience
  • Create your ad name, and choose the appropriate profile
  • Choose the format for the ad (e.g., video, a single image or carousel images)
  • Upload the media
  • Add text, headline, description, and URL to your ad campaign
  • Tell a great story!



Boosting Posts Versus Creating Ads

When you do Facebook ads, understand that you have two options:

1) Post Engagement

When you do this type of ad, you aim to increase the number of people who see your post. The best approach for considering boosting posts is to promote those that have high engagement.

2) Call-to-Action Ad

This kind of ad works best if you want people to visit your website and take action or if you want to increase the likes to your Facebook page. You could also do it if you want more video views or want people to attend an event for one of your virtual fundraising ideas.

Building a Campaign on Social Media

As we know, fundraising takes place online and offline. Therefore, it’s essential to ensure everything is consistent, clear, and concise. As any good fundraiser and marketer knows, it all starts with knowing how to tell your story. Make it a point to share informative content that demonstrates impact, and also engages emotionally with people. Don’t forget to answer the following:

  • WHO you help
  • WHY you do it
  • HOW donors could take action immediately
  • WHAT impact happens because of donor support


Building Content for Social Media Ads

When you create ads for social sites, you need to remember a few things. For example, a fundamental rule is to make your content image-rich. So, how could you share your story through images and videos? Also, you want to keep your audience’s attention, so mix up the type of image formats you use (e.g., infographics, video, photos).

Don’t forget that people always want to take a peek behind the scenes because of curiosity. So, use it to your advantage! Use Facebook Live for behind-the-scenes content and to introduce your audience to your team. Finally, we have a few favorites for building content, and they include Canva, Over, Mojo App, VlogEasy, and Later.

Tips for Fundraising Using Social Media

In conclusion, let’s take a look at some social media tips from our latest webinar about social media ads.

  • Use Facebook’s Fundraising tools because you could use them to add donate buttons on your page and also posts.
  • Remember to convey urgency, especially when fundraising.
  • A/B test and experiment with CTAs and content on social media because it’s how you learn what works and what doesn’t.
  • Make sure to use surveys and polls. It will help you get a sense of who’s engaging with you and learn about what matters to them.
  • And, of course, post consistently and be sure to reply to messages and comments promptly.

As many of our supporters know, we’ve moved a lot of the shoe drive fundraising activities to virtual and contact-less fundraising. So, if you want to raise funds without asking for money or selling merchandise, check out what a shoe drive fundraiser could do for your organization.


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