Social Media & Marketing

Has your nonprofit ever considered using LinkedIn? Sure, platforms like Facebook or TikTok are usually at the heart of any nonprofit’s marketing. But there’s immense potential for nonprofits that pursue LinkedIn marketing. Yes, you read that right. And no, LinkedIn isn’t just the social media platform for looking for a new job or networking. It’s... READ MORE

When it comes to supporter outreach, nonprofits have a lot to accomplish. Fundraising, increasing awareness, and attracting interested volunteers and staff are all essential and cost time and money to promote. Fortunately, many software vendors and social media platforms offer nonprofits free or low-cost tools. One of these is Google for Nonprofits, one of the most powerful... READ MORE

Did you know there are 4.76 billion social media users in the world? And that number is only expected to grow each year. Social media platforms offer unparalleled opportunities to reach potential attendees beyond traditional networks. By leveraging these platforms, nonprofits can tap into diverse audience segments, including younger demographics who are highly active online. In this... READ MORE

As a church, you want to ensure your congregation gives you the most support possible. But remember, marketing is essential to fundraising—including for faith-based organizations. Understanding five of the best marketing tips will help your organization succeed. You can have the best fundraising ideas, but if people don’t understand you have a fundraiser for your... READ MORE

Online and hybrid fundraising events help you stay connected with your supporters, even those who may live far away. Your organization can create more impactful virtual events to support its long-term fundraising goals using the right event management strategies. Virtual events require careful planning, just like any other event. To improve your team’s event management... READ MORE

We know nonprofits are an essential part of our society. For one, they’re the ones that make the world a better place. Also, they tackle issues that others might overlook. But, let’s face it, nonprofits can be a bit of a handful. Yea, you know it. So many people are involved (and opinions) and multiple... READ MORE

Staying on top of trends in marketing trends helps organizations, including nonprofits, remain relevant and competitive. In case you haven’t noticed, a massive AI revolution is happening. And that means your nonprofit or social good organization has to stay on top of what’s happening—or get left behind. The fact is that with the power of... READ MORE

In the age of influencers, it’s essential to recognize that influencers hold a lot of power and sway. If these people direct their audience to a particular cause, that cause can expect attention. So how can you use influencer marketing to raise money for your nonprofit? Our fundraising partners are always looking for more ideas.... READ MORE

A higher education institution is much more than a building or collection of courses. It’s the community that supports your academic goals and the people who make it unique. Higher education is about exploring new horizons, expanding minds, and meeting like-minded individuals to grow. As a result, many schools rely on their website and SEO... READ MORE

Nonprofits face a lot of pressure these days, so marketing’s essential. As we know, fundraising’s more complex, and there are more competitors than ever. So, how can you stand out in a crowded market? An easy answer to this question is to hire an influencer, especially for social media, as a marketing tool for your... READ MORE

Marketing is the only sustainable way to grow a nonprofit. But it isn’t as simple as posting something on social media every day. Our marketing team’s at it again! Our fearless CMO, Kristy, recently produced a free webinar about the trends in marketing for nonprofits. You can watch the full webinar HERE. In the webinar,... READ MORE

Our social team’s started to notice in nonprofit groups that people aren’t happy with Facebook. In fact, they’re looking for alternatives to Facebook. So, why is the ‘king’ of social media falling out with the public and nonprofits at large? Well, let’s explore that for a moment before diving into alternatives you could use for... READ MORE