We’re having fun with our social media growth hacking series. And before we get further and discuss growing your Snapchat audience, if you missed our other social posts, check them out.
- Growing Your Facebook Audience blog post.
- Growing Your Facebook Audience YouTube video.
- Growing Your Instagram Audience blog post.
- Growing Your Instagram Audience YouTube video.
- Growing Your Twitter Audience blog post.
As you may know, Snapchat is the social networking platform that’s preferred by younger generations. According to Omnicore, the following represent fascinating statistics to keep in mind. So, if your marketing team wants to use Snapchat to engage with your supporters, you should know:
- 71 percent of its users are under the age of 34.
- 70 percent of its users are female.
- 45 percent of users are between the ages of 18 and 24.
- Snapchat users under the age of 25 are on the platform daily for 40 minutes.
Quick Tips and Tricks for Growing Your Snapchat Audience
Real-time Marketing
As you know, all the social media platforms demand authenticity. And Snapchat’s no different. As a result, one of the best things to do is approach this platform with your unique brand personality. Consider it an opportunity for real-time marketing and a great chance to have people follow your brand. In our experience, people on Snapchat enjoy getting to know our team. And they also like to take a peek behind the scenes in our office environment. In doing so, you build relationships and they get to know who you, beyond merely your brand logo.
Authenticity Matters on Social Media
Slick videos about your cause have a time and a place, but it’s not usually on social media, especially Snapchat. Snapchat users want to engage with their friends primarily. Moreover, the platforms about having a good time and fun. So, if you choose to have a presence on Snapchat, it’s vital to create exciting ways to deliver your message. And yes, that’s a true statement even if you tackle a serious mission. Remember, the use of humor, if done correctly, can capture attention and sometimes bring a little levity to tough issues.
Private Content
If you want to get interest in an event or a new program, use Snapchat’s Stories feature. When you have an event or a special initiative, you typically want to have urgency. Therefore, Stories is a perfect way to drive that urgency. And that’s because the content disappears after 24 hours. Thus, if want your followers to take some form of action quickly, Stories is a handy feature to keep in mind on Snapchat.
Brand Ambassadors
Social media is about friends. Moreover, the reality is that people trust their friends over advertisements targeted at them. Therefore, if your nonprofit has loyal supporters, then ask them to become brand ambassadors for your organization. And that’s especially true if you know they actively use Snapchat. Think of the third-party validation they give when they speak of your cause to their followers. In short, it’s a lot more useful than a lot of the marketing, promotion, and advertising.
Have Fun with Snapchat
Finally, because of the filters and lenses on Snapchat, users get encouraged to have a good time on the platform. Other social networking sites can be more serious, such as Facebook or LinkedIn. But Snapchat’s about fun. So, that’s the operative word to remember: Fun. Therefore, if you want to engage with people on Snapchat, make it a point to let your hair down a bit. And even do some of the silly things others do. Remember, it’s essential to engage with your audience in ways they find relevant.
We hope you enjoyed our post about growing your Snapchat audience. To find out more information about how to enhance your marketing and fundraising, please follow us on our Facebook page or visit our YouTube channel.
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