We continue with our series on growing your social media audience. We recently published a post about building your Facebook audience, and if you missed it, you can read it here. And today, we’re following through with Instagram!
By looking at Instagram, we help you understand some of the best strategies and tips. Doing even one of them should ensure that you grow your audience.
Quick Tips and Tricks for Instagram Audience Growth
Post daily
Social media algorithms favor those who are consistently posting. Some of our partners that are posting on social media every day have the most significant success during their shoe drive fundraisers because that’s what these platforms want you to do. The best times, to post on Instagram, according to the research done by CoSchedule is between 8 am and 9 am with your second post going live at 2 am in your time zone.
Share the love
Social media is about networking. So, for you to get people to follow you and expand your audience, you should begin by sharing the love. Spend time each day following others in your similar industry or geographic area. Like their photos, but more importantly, start to follow them. As you begin to support others, many will reciprocate in kind and follow you. Make it a daily habit at the beginning or close of the business day. Some people have done this diligently and have reached hundreds of thousands of followers.
Use location tags for your Instagram Stories
Lots of our partners want to promote their fundraiser or raise brand awareness in their local geographic area. One of the best ways to do this is to use the Stories feature and add a location tag. Remember, lots of people use social media to discover things that are happening around town and if you happen to have some exciting news for them or an interesting story to share, using the location tag is a great way to let people know what your organization is doing.
Consider Using the Combin Tool
Combin is a social media tool that’s focused on helping users grow their Instagram marketing efforts. Combin enables you to do some of the following things so you can amp up your marketing: advanced Instagram searches, targeted people search (including those of organizations that are similar to yours), follow/unfollow and communication. You can begin for free, and it works with Windows, Mac, and Linux with more features, such as scheduling, coming soon.
Collaborate with Instagram Influencers
Many people know that they should reach out to influencers on social media, but the reality is that few people understand that they have to make it a win/win. If you work at a nonprofit, reach out to a local influencer and create a fun day where the influencer gets to look good in the community. Suggest that you become a “guest” poster and provide your influencer interesting pictures or ones that have a compelling story and messaging that allow your influencer to shine in the community. Think about exciting ways to create win/win situations with influencers which will help you grow your audience and help the influencer to remain a leader.
Looking to Learn About More Tips and Ideas for Instagram?
Watch Joe’s video so you can find out more ways that will help you grow your Instagram audience!
To learn more about marketing and fundraising, please follow Joe on our Facebook page or visit our YouTube channel.
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