Our series on growth hacking your social media audience continues with Twitter. As you know, social media information is one of the most significant areas of need for organizations. So, if you missed earlier posts, here’s your chance to check out posts and videos to develop your audience.
- Growing Your Facebook Audience blog post.
- Growing Your Facebook Audience YouTube video.
- Growing Your Instagram Audience blog post.
- Growing Your Instagram Audience YouTube video.
Quick Tips and Tricks for Twitter Audience Growth
Tweepi
An easy and inexpensive ways to increase your Twitter followers is with the Tweepi. In short, it takes advantage of the power of artificial intelligence. It does so by scanning your followers and also those of other groups similar to yours. Also, it provides relevant hashtags as a curated list for you. Ultimately, the results give you the best accounts for you to like, reply, follow, unfollow and retweet. And that’s awesome for maximum opportunity for engagement.
Daily tweets
According to an excellent infographic from CoSchedule, you want to tweet 15 times per day. Further, most retweets occur within the hour of the original tweet. So, it’s better to tweet often so that the chances for retweets, and thus more eyes on your content. In addition, they recommend that you retweet and curate approximately seven tweets per day on your account. So, with Twitter, it’s important to be active. In short, think of it like a large platform for continuous discussions.
Twitter Analytics
Get in the habit of actively using Twitter Analytics. Doing so allows you to measure the level of engagement and also to discover how to improve the success of your tweets. Moreover, you will also have the chance to analyze the demographics concerning your audiences. Sound interesting? Learn how to track and use Twitter Cards to improve how your content gets represented.
Retweet your tweets
In 2016, Twitter permitted user accounts to retweet their own content. So, if you have good performing content, go back to it and retweet it. There’s a really good reason to retweet high-performing content from your account. In short, Google may pick it up and index it. As a result, when that happens, it’ll show up results for the largest search engine on the planet.
Make them laugh
Want to stand out on Twitter? Well, use humor. Humor goes a long way to grab the attention of others and is much more likely to get liked or retweeted. Naturally, many nonprofits deal with serious issues. But with wit and some creative thinking, even serious things could include respectful and appropriate humor. A good start is to Google what others do, and see how you can make people laugh.
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