If you work in the social good sector, and especially as a fundraiser, then you’ve heard about the psychology of giving a gift. Or, perhaps you’ve heard about donor psychology. Whatever the case, it is essential to tap into human psychology when fundraising. Fundraisers have heard about it, but they rarely get to learn about... READ MORE

Have you ever considered why marketing is important for your nonprofit? The chances are you know why it matters to attract volunteers and donors. However, there are other reasons why marketing is essential for nonprofits. For one, it attracts and retains employees. And if it’s an organization that’s innovative and full of energy, it also... READ MORE

Has your nonprofit ever considered using LinkedIn? Sure, platforms like Facebook or TikTok are usually at the heart of any nonprofit’s marketing. But there’s immense potential for nonprofits that pursue LinkedIn marketing. Yes, you read that right. And no, LinkedIn isn’t just the social media platform for looking for a new job or networking. It’s... READ MORE

When it comes to supporter outreach, nonprofits have a lot to accomplish. Fundraising, increasing awareness, and attracting interested volunteers and staff are all essential and cost time and money to promote. Fortunately, many software vendors and social media platforms offer nonprofits free or low-cost tools. One of these is Google for Nonprofits, one of the most powerful... READ MORE

Nonprofits are always on the lookout for ways to improve their fundraising efforts, whether by trying out new fundraising ideas or keeping up with the latest trends. While exploring new ideas, however, you may be missing out on the difference you can make with the fundraising tools you already have. Specifically, your organization’s constituent relationship management (CRM) software... READ MORE

Did you know there are 4.76 billion social media users in the world? And that number is only expected to grow each year. Social media platforms offer unparalleled opportunities to reach potential attendees beyond traditional networks. By leveraging these platforms, nonprofits can tap into diverse audience segments, including younger demographics who are highly active online. In this... READ MORE

When many nonprofit leaders think of planned giving, they think of it as something only for large organizations. But that couldn’t be further from the truth. In reality, any nonprofit could benefit from planned gifts—including small organizations. There’s no mystery to planned gifts, and they offer any nonprofit the opportunity to create a sustainable path... READ MORE

So, are you ready for 2024? 2023 has been an incredible year. For instance, generative AI and the sparks that happened at the end of the year with OpenAI were pretty big news. Here’s the scoop: the fact that Sam Altman is back in charge of OpenAI and the board that fired him means one... READ MORE

As everyone in the nonprofit and school community knows, we’re heading into the best time of the year. Yes, the holidays! And it’s also great because people feel incredibly generous, which is why Giving Tuesday was created. Recently, our fun-loving CMO, Kristy, hosted a webinar discussing case studies and five key decisions about Giving Tuesday,... READ MORE

Are you ready for Giving Tuesday on Tuesday, November 28th? Well, in this nonprofit essential Giving Tuesday guidebook, you’ll learn everything you need to know! You want it to be a success, and so do we! If you’ve tried doing something for the most significant global fundraising day of the year, or you have been... READ MORE

Ever thought that art could meet a great nonprofit purpose—even if your mission isn’t art related? Well, yea, it can happen. And by focusing on collaborative art, you can kick your fundraising up a notch with another revenue stream. Here’s the scoop, people love art because it challenges them to look at the world just... READ MORE

As we know, trust is vital for any relationship. And at a time of greater competition for nonprofits, it’s essential to understand how to build trust with your team, supporters, and the broader community. When you do it, you can stand out as the go-to place for mission expertise, advocacy, and even fundraising. It doesn’t... READ MORE