One of the best ways to support your efforts is to define generosity for your donors. Creating a donor-centered strategy requires trust, clarity, and consistency. You need donors to believe your organization focuses on its success and that you can deliver on your promises. But you want to go beyond just fundraising. You want donors... READ MORE

In the age of influencers, it’s essential to recognize that influencers hold a lot of power and sway. If these people direct their audience to a particular cause, that cause can expect attention. So how can you use influencer marketing to raise money for your nonprofit? Our fundraising partners are always looking for more ideas.... READ MORE

Nonprofits are some of the toughest employers. And this is even though the nonprofit sector employs about 10% of the entire American workforce. Unfortunately, it’s common knowledge that careers in nonprofits are challenging and can also feel like you’re treading water most of the time. For many nonprofits, it means organizations that are probably understaffed... READ MORE

Dogs, cats, and other animals deserve to live without fear of cruelty, neglect, and other forms of mistreatment. As an animal advocate, shelter volunteer, or other animal welfare organizer, there’s room in your heart for every animal in need. Unfortunately, though, there may not be room in your facility or in your organization’s bank account... READ MORE

With the rise of the Internet, people are spending more and more time online. They’re consuming information faster than ever before — from silly YouTube videos to researching the causes they’re passionate about. However, with so much content out there competing for attention, how can your nonprofit stand out? A great way to improve your... READ MORE

A well-planned donor program is an integral part of any nonprofit organization. In sum, it’s a strategy to cultivate and maintain relationships with donors. Moreover, it aims to ensure they feel valued and continue supporting your cause. Creating a monthly donor is an excellent approach for those super committed to your nonprofit. It will help... READ MORE

The nonprofit sector may offer fewer opportunities for marketing professionals than the for-profit sector. Still, you may have a passion for marketing and want to look for ways to use your skills to help others. Perhaps you even started exploring nonprofit marketing jobs because it seems like the perfect mix of your interests and abilities.... READ MORE

Do you want to raise money for your medical nonprofit? Have you ever thought about a shoe drive fundraising as an idea? Perhaps, you never took it seriously because you didn’t know where to start. Or, maybe you think your community is small, and there isn’t much capacity. Even if your community’s small, that doesn’t... READ MORE

Marketing is the only sustainable way to grow a nonprofit. But it isn’t as simple as posting something on social media every day. Our marketing team’s at it again! Our fearless CMO, Kristy, recently produced a free webinar about the trends in marketing for nonprofits. You can watch the full webinar HERE. In the webinar,... READ MORE

Nonprofits need as much help as they can get. So to make things easier, many nonprofits created a monthly donation or recurring giving program. That’s when nonprofits automatically withdraw a certain amount from donors’ bank or credit card accounts monthly. Recurring giving programs help nonprofits cover their administrative costs and keep them from constantly asking... READ MORE

The reality is that technology must be a core resource for everything your organization does. Nonprofits should always look for new ways to engage with their donors and users. In addition, small nonprofits should seek cheaper technology that can help them with donor acquisition, volunteer recruitment, membership management, and more. In this article, we’ll explore... READ MORE

Email marketing remains a significant part of nonprofit marketing and fundraising. Sure, we all know social media is essential for today’s world. But you can’t discard email marketing anytime soon. That’s why we recently did a free webinar that you could check out right HERE about some of our favorite ideas for email marketing. And... READ MORE