Email marketing remains a significant part of nonprofit marketing and fundraising. Sure, we all know social media is essential for today’s world. But you can’t discard email marketing anytime soon. That’s why we recently did a free webinar that you could check out right HERE about some of our favorite ideas for email marketing. And... READ MORE

As we know, millions of people want to stop living a life of more stuff. Because of it, it’s given rise to the sharing economy and people wanting to spend time having more experiences. In other words, people learned that having more doesn’t necessarily make you happier. Moreover, spending time with others, building community, and... READ MORE

Search engine optimization (SEO) is essential for nonprofit marketing and fundraising teams. As a result, we wanted to share with you this special Google SEO training webinar. Understanding SEO, even at a high level, is essential for every nonprofit leader. In short, digital marketing depends on it, and so does your fundraising revenue. If you... READ MORE

As we know, new media and social media—digital content—is vital for today’s world. The most successful partners who team with us on our shoe drive fundraisers work digital media well. But there’s also something else that they leverage. And that’s traditional media. You may be asking, what is traditional media? While it may seem to... READ MORE

Recently, our V.P. of Marketing, Kristy, participated in a podcast called The Nonprofit Voice. It’s a podcast hosted by our friends at Nonprofit Pro, including Nhu Te, who hosted the discussion. Another guest on the show was Liz Madrigal, development manager at St. Baldrick’s Foundation. The topic of discussion was the basics of Facebook fundraising.... READ MORE

Recently, the world celebrated Earth Day. And while we took another ride around the sun, we have also learned that we have to get serious about the sustainability movement. In other words, if we don’t address climate change, we face an existential threat to all life on the planet. One of the things we witnessed... READ MORE

As we know, Google for nonprofits is essential. In other words, as a marketer and fundraiser, you’ve got to understand the basics of Google and SEO. That’s why, by popular demand, we recently had our VP of Marketing do a free webinar. What’s more, by viewing it, you have a chance to take a look... READ MORE

Since 1970, Earth Day exists to remind us that we have one home, this planet. Sure, we have NASA and billionaires like Elon Musk, Sir Richard Branson, and Jeff Bezos looking to take humans to space. Still, that shouldn’t detract from the reality that Earth is home, and it’ll remain so for future generations. So,... READ MORE

Nonprofit fundraising has evolved over the years, adapting to new trends in marketing and online interactions. Social media and email tend to be go-to marketing strategies due to their low startup costs. However, while virtual and online oriented strategies are worth pursuing, traditional mail appeals continue to reign as one of the most effective fundraising... READ MORE

As we know, social is essential to ensure that you raise the visibility of your nonprofit. But it’s changing all the time. No worries! Recently, our marketing team leader did a webinar that you could find here sharing everything you need to know about Instagram. In the webinar, you’ll have a chance to get up... READ MORE

We know you hear it all the time—everything’s continually changing. But it makes sense to pay attention. You see, technology and social media are developing, growing, and improving at an unprecedented rate. As a result, approaches you took a year ago may no longer work a year later. So as we move forward with our... READ MORE

Fundraising is essential for most causes, and one of the primary vehicles to promote it is through social media. Last year, one of our most-viewed webinars was about social media. And that’s why we decided that we needed to update our content for nonprofit social media. As a one-stop source for everything you need on... READ MORE