We know that last year was tough, but it’s a new year. And that means you have a clean slate to elevate your nonprofit marketing strategies. In the process of focusing on having a banner year, you could also increase your fundraising revenue!
In this post from our latest webinar, we’re going to help you elevate your marketing strategies and fundraising. We’ll share with you the best tools on the market, as well as the best ideas for success. So, grab a cup of coffee and download your FREE webinar information from Dropbox, including the webinar, audio, and PDF deck.
3 Major Shifts for Marketing Strategies & Fundraising
We get it, there’s no need to revisit 2020, but 3 major shifts happened last year in the nonprofit space.
1. Virtual Events & Fundraisers
Last year, virtual fundraising ideas and events became a big deal. Virtual events aren’t going to go away. For nonprofits, virtual events make a lot of sense. For instance, the event costs go way down, and geographic limitations get eliminated. So, continue virtual events, and boost up attendance.
2. Nonprofit & For-Profit Connections
One of the other things that came out of 2020 is that connections between for-profit and nonprofit organizations matter. Let’s face it; the face of fundraising has changed. And, people are much more open to for-profits in the social good space. So, leveraging corporate and nonprofit relationships makes a lot of sense.
3. Strategic Digital Marketing Strategies
Finally, last year, it seemed that everyone got online—even seniors who may have been more resistant to technology. For nonprofits, it means that they have to show up wherever their supporters are in the real and digital worlds. Doing so increases brand awareness. Moreover, while social media is changing, it’s not going anywhere!
Tools for Virtual Events
We know that for your marketing strategies and fundraising, you need practical solutions. So, we’d like to share with you a few of the best platforms for virtual events.
1. Double the Donation
One of the most untapped fundraising streams is matching gifts. The Double the Donation tool allows your nonprofit to inform donors about the opportunities to increase their contributions. Understanding the basics of matching gifts could elevate your marketing strategies and get you more fundraising revenue.
2. OneCause
Another of our favorite tools to recommend is OneCause. This platform allows you to do online and event fundraising. For example, they have solutions for virtual auctions (always fun!), peer-to-peer fundraising, and text-to-give.
3. Charity Engine
If you need a tool for donor management and online fundraising, take a Charity Engine. Some of this platform’s essential functions are its robust donation forms, campaign pages, and payment processing.
4. Snowball Fundraising
We think of Snowball as an all-in-one solution for your fundraising needs. This platform allows nonprofits great flexibility in their donation forms, CRM dashboard, and tracking tools for campaigns. Snowball provides nonprofits a solid fundraising foundation.
Of course, there are other platforms on the market to support fundraising and marketing. So, we’d like to share honorable mentions. These include Soapbox Engage, Salsa Engage, Bonfire, Fundly, and Livestream.
Segmentation and Personalization for Marketing Strategies
By now, you understand that people expect on-demand and personalized content. And that’s why segmentation and personalization are so crucial. Sure, those ideas have been in the minds of fundraisers for a long time, but now it’s super important. Everyone expects customization!
Fortunately, technology could help your fundraising team zero-in on segmentation. Doing so allows your nonprofit to improve your relationships with supporters, who feel special. Moreover, by taking the time to segment and personalize, your audience will respond more favorably. Remember, for your marketing strategies that people don’t want to receive generic messaging.
You could get learn the basics of segmentation by downloading your FREE webinar content from our Dropbox folder.
The Business of Social Good for Marketing Strategies
So, hey, did you know that businesses and corporations are getting into the social sector—big time? If you want to hear what B Corps are doing in the nonprofit space, just listen to this webinar from our friends and Nonprofit Pro.
In short, every year, consumers and workers demand more social awareness and responsibility from companies and corporations. And that’s why businesses are now integrating social purpose into their business models. It’s is an important thing to consider for your marketing strategies.
In short, businesses are looking for social opportunities to demonstrate that they are good citizens. So, that’s a good chance for you to build and create win/win marketing and fundraising opportunities between your nonprofit and for-profit companies.
Marketing Strategies on Social Media to Elevate Fundraising
Finally, to elevate your fundraising, your nonprofit has to become a master at social media. You just have to do it. Period. What follows are some tips from our recent webinar for marketing strategies and fundraising:
- Mix things up with graphics, photos, and video.
- Use Facebook Live for behind the scenes.
- Use all the tools for nonprofit fundraising on Facebook.
- Don’t forget to include calls-to-action (CTA), such as donate, share, like, etc.
- A/B test your CTAs, content copy, and images.
- Use polls and surveys to increase engagement on Facebook and Instagram Stories.
- Make it a point to comment and respond quickly to comments and messages.
Finally, if you want to learn some more about mastering social media for your marketing strategies and fundraising, you could access more FREE webinars through the following posts:
- Fundraising on Social Media: Your Masterclass
- Online Advertising: Nonprofit Social Media Ads
- Social Media Ads: Campaigns for Nonprofits
- Social Media Analytics for Nonprofits
And don’t forget, if you want a new way to raise money, just by collecting gently worn, used and new sneakers, check out how a shoe drive fundraiser works.
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